Web Marketing and Search Engine Optimization are time-consuming and can be frustrating. With the right tools and strategy, though, you can reduce the labor and increase effectiveness by an order of magnitude. At Lifeline Alliance we've taken our lumps and tried a number of tools - invaluable, useless, and everything in between. Though we do use pay per click advertising, we strongly emphasize strategies for building long-term, solid web presence within the target community using tried-and-true techniques as well as the latest Web 2.0 tactics.
Here are some of the products we swear by:
An invaluable guide for getting the most out of Wordtracker!
The ultimate link building tool.
We make it a point to stay up on the latest in technology and strive to make the best tools and techniques in web design and development available to others. Web.2 for the real world.